Hats off to Zuckerberg
In the news this week it came out that Mark Zuckerberg (some social media guy) conducted a whole interview in Mandarin (the language, not an orange costume). He was in Beijing as a newly appointed...
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When I Grow Up
“When I’m 16, I’ll get my driver’s license. When I’m 18, I’ll be an “adult.” Then, I will graduate high school, go to college, get a degree and embark on a career. I’ll be a grownup – a...
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Runway To Freedom
Last Friday, I helped host a charity fashion show and auction to support victims of domestic violence with Runway To Freedom. RTF is a five year old, local nonprofit organization that hosts an annual...
View ArticleForwarding Joy
Each December, Waggener Edstrom creates a holiday card to send to our clients, partners and friends as a thank you for their partnership over the past year. Our card has taken many creative forms, from...
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Six Highlights from Content Marketing World, Including a Kitten, Kevin Spacey...
I recently got the chance to drag my eyeballs away from frenetically maintained client platforms for a while and ponder our industry from a higher altitude at Content Marketing World in Cleveland. When...
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Digital Persuasion in Action Rule 5: Build a digital persuasion dream team by...
In today’s digital world, cutting through the noise on social media is a constant challenge for brands. So how do businesses and organizations use digital platforms to create advocates for its brand or...
View ArticleSocial Media Resolutions for 2015
Well, here we are at the start of a New Year, and for many of us it’s time to make those resolutions that only 8 percent of us keep. So maybe this year we should make a digital-self resolution? It...
View ArticleWhy a Picture Really Is Worth 1,000 Words
People retain 10 percent of what they HEAR; 20 percent of what they READ; and 80 percent of what they SEE Content with visuals gets 94 percent more total views Visual content is now 40 times more...
View ArticleTopshop Taps Up The Power Of The Tweet
With London Fashion Week (LFW) around the corner the fashion industry is gearing up a communications onslaught that will leave no pair of heels unturned or latte left to sit cold. LFW is big business –...
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WE Listen: What We Listen To While We Work
Arguably the greatest thing about music is that it’s a universal language. Music communicates various messages and emotions people from different cultural backgrounds can understand, yet you don’t...
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